| Wednesday 15 July 2015 Van 00u00 | |
Geachte Febin Leden , Wij van Febin organiseren voor jullie een seminarie P.O.S - Excellence:
How to realise the sales potential at the POS ?
Project references Nonfood/DIY of Ebeltoft Group The challenge for branded goods manufacturers: from Brand excellence to POS excellence Manufacturers (you) invest high budgets in your marketing and brand building… … but which part of your investment really lasts up to the Point of Sales (POS), where 70-80% of buying decisions are still being highly influenced? How can the challenges for an optimal POS presentation of your brand be managed? To understand the shopper needs and his expectations in your category To understand the retailers and their requirements To define and select the right elements for the POS appearance of the category and your branded products To convince your sales team on the right channel and sales strategy To formulate a convincing Sell-in and Sell-out argumentation for the retail partner To ensure a consistent and sustainable implementation at the POS
Framing: 1-day-seminar, 9:00am-5pm; minimum of 2 seminars need to be sold
Min. 10. max. - 12 attendants
Target group: Trade Marketing, POS Marketing and Sales, sales directors, key account managers
Content: Basic buying behavior psychology
Success factors at the POS, Learning from Best-Practice-examples
How to generate shopper insights – how to use them
Evaluation of the attendants´ own POS presentations by the other attendees, joint discussion and derivation of optimisation levers
Cost: Per attendant 699€ - for additional attendants from the same company 599€ - early bird before 31/09/2015 599€
Organisation: Coordination and invoicing : Febin - subscribe only via febin event site - link :
Datum 1 : donderdag 28/01/2016
Datum 2 : donderdag
location : triangle - Gent Brussel Antwerp.
Seminar trainers: Dr. Thomas Rotthowe, Gruppe Nymphenburg; Frank Quix, Q&A
Dr. Thomas Rotthowe predented last year for the FEbin members in Anwerp - Kinepolis the European consumer study of Fediyma Frank Quix had the opportunity to give us a cleare view on future of Diy retail at a seminar with 50 febin members on Flanderia boat in may 2014.
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